Episode 134

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Published on:

18th Jul 2021

The Power of Podcasting - Why Podcasting is the Future

#134: Are you interested in starting a podcast or trying to figure out how a podcast can help your personal brand based business?

As we have seen in the last few months, it seems like podcasts are the next big thing. Spotify made a deal with Prince Harry and Megan back in 2020 and they aren't the only platform trying to make exclusive deals with celebrities to host their podcasts. In today's episode, our guest will share some surprising statistics that may change your mind from running a Youtube channel and starting a podcast instead, such as - 93% of people listen to 50% or more of every podcast episode they listen to. Surprising, right?

Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you.

Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group.

He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine.

Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world.

So as you can see, he knows his stuff! In this episode, we discuss the number one assumption that people make when starting a podcast and how just like any habit, growing your podcast takes dedication, time, and hard work.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn How You Can Monetize a Podcast For Your Personal Brand Based Business...

  • [05:46] Danny shares his journey from working towards a master's in conducting to running a team of 10 people producing podcast episodes
  • [11:51] How confidence helped him grow his business
  • [14:49] Why people are tuning into podcasts - this is where the power of storytelling comes into effect!
  • [22:19] How to utilize a podcast for your personal brand based business in an effective way
  • [27:49] #1 mistake that he sees people make
  • [32:15] How to engage with your podcast audience and why listening to their feedback can turn your business around


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

 

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About the Podcast

Burnout to Brilliance, A Mother & Daughter Dialogue
Moving Beyond Hustle Culture: Burnout to Brilliance integrates Biblical wisdom with sustainable productivity to transform how women build businesses
Welcome to Burnout to Brilliance, A Mother-Daughter Dialogue, (Formerly Known as Christian CEO Podcast) the inspiring podcast where the seasoned business and leadership coach Kelly Baader teams up with her daughter Sarah Baader, a dynamic leader and human psychology student.

This mother-daughter duo blends seasoned wisdom with fresh insights to empower Christ-centered female entrepreneurs.

Kelly brings her expertise in guiding entrepreneurs toward sustainable success without burnout. Sarah adds her unique perspective as a next-gen leader and psychology student navigating modern business challenges.

In each episode, they share honest conversations and practical, faith-based strategies to help you move from overwhelmed to empowered.

Join Kelly and Sarah as they explore overcoming burnout, embracing God's design for rest, and reigniting your passion.

Tune in to transform your entrepreneurial journey from burnout to brilliance. Let's embark on this empowering journey together!

For more actionable and result-driven tips, visit https://sheinherited.com/podcast

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.