Episode 145

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Published on:

18th Nov 2021

Why You Don't Need a Big Audience to Build a 6 Figure+ Business

#145: Have you heard or read the following statement before? In order for your business to grow, you need to build up your email list and your following on social media to tens of thousands in order to make money.


This statement is completely false. Yes, you do need to have an email list and a social media following (depending on your area of business and where your audience predominantly is), however you do not need to have such a huge following in order to build a $100k+ business. In fact, myself and many of clients have smaller social media following with the average being between 500-1000 people.

In this episode, I will debunk this myth by teaching you about: the ascension and descension model

  1. Ascension and Descension model and how they work
  2. 5 Levels of awareness that exist in the marketing world and how you need to know where your potential client is
  3. The 2 most important things that you need in the marketplace today

This episode is the second of a 9 part series where Kelly will give insights into how we can level up ourselves and by extension our businesses as well, by using principles from her Power of One Framework™ program.

If you feel that these tips resonate with you and are interested into learning more principles from the Power of One Framework™, click the link below to get access to Kelly's complimentary masterclass. :)

Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

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About the Podcast

The Graceful Founder with Kelly
Calling meets cashflow — without the burnout
229+ episodes helping aspiring Christ-centered founders build profitable businesses with grace, not grind.
(Formerly Known as Christian CEO Podcast with Kelly Baader)

Every week, I share the behind-the-scenes of building a sustainable and profitable business as a Christ-centered founder — plus conversations with hand-picked experts who align with our grace-over-grind approach.

No hustle culture. No "rise and grind." No guilt trips about not doing enough.

Just real talk about building a business that honors your faith, your family, and your sanity.

Whether you're still dreaming about your business or already building it, you'll find actionable strategies wrapped in grace — the kind of advice I wish I had before I burned out building my "successful" business.

About your host

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Kelly Baader

Kelly Baader is a TEDx speaker, Amazon bestselling author, and ICF-certified coach who's spent nearly two decades helping Christ-centered entrepreneurs across three continents build profitable businesses without burning out.

After building her own "successful" business that nearly cost her everything that mattered, God met her in her kitchen on her 50th birthday with a clear mandate: gather His Esthers and Josephs and equip them to take their places in the marketplace.

Since 2008, Kelly has coached founders from zero revenue to corporate contracts, helped entrepreneurs scale to teams of 8+, and watched clients hit 50% closing rates on their first launches. Her approach centers on one revolutionary truth: Grace is the fastest accelerator.
You'll get a no-holds-barred look at how Kelly builds her business—plus candid conversations with hand-picked experts and unexpected entrepreneurs who've cracked the code on sustainable success without sacrificing what matters most.

No hustle culture. No "rise and grind." Just real talk about building a business that honors your faith, your family, and your sanity.
Connect with Kelly:

Website: SheInherited.com
Instagram: @sheinherited
Join the waitlist: SheInherited.com/waitlist