Episode 27

full
Published on:

16th Jan 2017

Chris Marr from The Content Marketing Academy

#27: Content Marketing is a hot topic, but it’s also a confusing one. As if you ask different people, you probably will get different answer. So I thought why not let me invite my good friend and the leading voice of the growing Content Marketing movement in the UK-Chris Marr come to the show to share his perspectives with us. After all, he has built his entire business based on Content Marketing, well, he even hosts annual conference in Scotland called The Content Marketing Academy, which is happening in June. I will be there, and I hope to see you as well.

In this episode, we are learning some key lessons such as Chris’ journey to become entrepreneur, how to overcome imposter syndrome, how to create the content that converts, and how to build a vibrant community for your business. It’s gem-packed as you can tell! Now, let’s chat with Chris.

Key Lessons:

  1. How Chris burned the boat to start his own business from the get-go.
  2. What’s Content Marketing in his perspective

-Show vs Tell

-Assets Spending vs Assets Building

-Relationship building vs short term transactional behaviour

  1. How to conquer the thoughts of “Who would care about my content?”
  2. How to build vibrant community for your business

Tweetable: @chrismarr101@kellybaader

Trust is the true currency of today’s business world.

Links:

Chris’ website: https://www.thecontentmarketingacademy.co.uk/about/

TCMA 2017: http://www.thecontentmarketingacademy.co.uk/2017/

Show artwork for Christian CEO Podcast with Kelly Baader

About the Podcast

Christian CEO Podcast with Kelly Baader
Empower Emerging Christian Entrepreneurs Into CEOs of Profitable and Impactful Businesses.
" Kelly is the 'professional leader' personified. Her commitment to her clients as well as her focus on getting them the results they strive for is unwavering. Simply put, she was born to coach and lead!"
-Chris Ducker - Founder, Youpreneur.com-

Her Christian CEO Podcast provides today’s most inspiring, actionable, and successful biblical marketing strategies and Life Application by Kelly Baader and her fellow experts. Tune in weekly, so you can be inspired and empowered to earn more, serve more, and give more!

The show includes interviews with well-known experts like Pat Flynn, Chris Ducker, Dan Miller, John Lee Dumas, Nir Eyal, and many more.

For more actionable and result-driven marketing tips, visit https://powerofoneframework.com/masterclass Remember: You Matter!

About your host

Profile picture for Kelly Baader

Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.