Episode 127

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Published on:

31st May 2021

How to Tell Better Stories in Your Business - The Power of Storytelling

#127: Are you struggling to connect with potential clients?

You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on why storytelling is a big part of business today, but why we've doing it wrong.

Lisa McGuire is a business growth consultant, certified business coach, business storyteller, speaker, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education and she went on to become one of the founders of a very successful college-prep, Christian school. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. She helps coaches, consultants, and service-providers differentiate by integrating who they are into their business through strategy and storytelling.

So as you can see, she knows her stuff! In this episode, we delve into her journey from founding a Christian college-prep school to founding her business and how in order to be successful, we need to know what our God-given gifts are and integrate them into our business.

This episode is jam-packed full of great ideas , so let's get to it! 

Learn How You Can Master Storytelling and Integrate Yourself Into Your Business ...

  • [03:32] Lisa shares her entrepreneurial journey and what her turning point was that caused her to start her own business
  • [08:45] Why storytelling is one of the oldest and best ways to communicate with people
  • [09:46] The 2 stories that you need to be telling
  • [11:41] Lisa shares how to craft that story to resonate with your target audience
  • [14:23] The answer to - How do we as entrepreneurs get more comfortable and confident revealing the more vulnerable parts of ourselves with our audience?
  • [16:22] How an entrepreneur can integrate who they are into their marketing/business


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

 

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About the Podcast

Burnout to Brilliance, A Mother & Daughter Dialogue
Moving Beyond Hustle Culture: Burnout to Brilliance integrates Biblical wisdom with sustainable productivity to transform how women build businesses
Welcome to Burnout to Brilliance, A Mother-Daughter Dialogue, (Formerly Known as Christian CEO Podcast) the inspiring podcast where the seasoned business and leadership coach Kelly Baader teams up with her daughter Sarah Baader, a dynamic leader and human psychology student.

This mother-daughter duo blends seasoned wisdom with fresh insights to empower Christ-centered female entrepreneurs.

Kelly brings her expertise in guiding entrepreneurs toward sustainable success without burnout. Sarah adds her unique perspective as a next-gen leader and psychology student navigating modern business challenges.

In each episode, they share honest conversations and practical, faith-based strategies to help you move from overwhelmed to empowered.

Join Kelly and Sarah as they explore overcoming burnout, embracing God's design for rest, and reigniting your passion.

Tune in to transform your entrepreneurial journey from burnout to brilliance. Let's embark on this empowering journey together!

For more actionable and result-driven tips, visit https://sheinherited.com/podcast

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.