Episode 172

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Published on:

19th Aug 2022

How to Write Authentically in Business

#172: Do you feel stuck when you're trying to write that email newsletter, social media caption or any other piece of writing for your business? Does it feel difficult to connect with your audience through copywriting?

This is where today's guest comes in. I'd like you to meet Joy Capps. She's a copywriter, speaker, coach and author of her newly released book: Joyful Copy - How to Show Up in the Marketplace Ethically and Authentically. In today's podcast, we give you a sneak peek into what you can expect to find her book and show you that copywriting doesn't have to be such a scary process either. :)

After many decades working for corporate America, agencies and her own LLC with a "do whatever it takes" mentality, Joy unknowingly mastered the use of subtle-hype marketing. Learning to partner with God taught her how to use communication best practices aligned with the Ultimate How-To Guide (aka the Bible). These insights give birth to joyful copy that is rooted in Galatians 5:22-23 and Philippians 4:8.

In the episode, we dive into the steps she recommends you do before and after you write something for your business, how she started her journey as a copywriter, and what was the push that prompted her to write this book.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn How You Can Write Authentically For Your Business...

  • [04:36] Her journey - how she came to the realization that there was a better way to connect with people
  • [09:25] How her copywriting looked like before this epiphany moment
  • [13:30] What caused her to change direction
  • [16:20] How she came up with the idea of Joyful Copy
  • [20:25] Should we be using AI tools when we copywrite?
  • [23:42] Pro tip: what you should be doing before and after writing copy
  • [28:36] How hyper manipulation has been around since the beginning of time
  • [29:06] Significance of launching her book today - August 19th :)

Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

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About the Podcast

The Graceful Founder with Kelly
Calling meets cashflow — without the burnout
229+ episodes helping aspiring Christ-centered founders build profitable businesses with grace, not grind.
(Formerly Known as Christian CEO Podcast with Kelly Baader)

Every week, I share the behind-the-scenes of building a sustainable and profitable business as a Christ-centered founder — plus conversations with hand-picked experts who align with our grace-over-grind approach.

No hustle culture. No "rise and grind." No guilt trips about not doing enough.

Just real talk about building a business that honors your faith, your family, and your sanity.

Whether you're still dreaming about your business or already building it, you'll find actionable strategies wrapped in grace — the kind of advice I wish I had before I burned out building my "successful" business.

About your host

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Kelly Baader

Kelly Baader is a TEDx speaker, Amazon bestselling author, and ICF-certified coach who's spent nearly two decades helping Christ-centered entrepreneurs across three continents build profitable businesses without burning out.

After building her own "successful" business that nearly cost her everything that mattered, God met her in her kitchen on her 50th birthday with a clear mandate: gather His Esthers and Josephs and equip them to take their places in the marketplace.

Since 2008, Kelly has coached founders from zero revenue to corporate contracts, helped entrepreneurs scale to teams of 8+, and watched clients hit 50% closing rates on their first launches. Her approach centers on one revolutionary truth: Grace is the fastest accelerator.
You'll get a no-holds-barred look at how Kelly builds her business—plus candid conversations with hand-picked experts and unexpected entrepreneurs who've cracked the code on sustainable success without sacrificing what matters most.

No hustle culture. No "rise and grind." Just real talk about building a business that honors your faith, your family, and your sanity.
Connect with Kelly:

Website: SheInherited.com
Instagram: @sheinherited
Join the waitlist: SheInherited.com/waitlist