Episode 172

full
Published on:

19th Aug 2022

How to Write Authentically in Business

#172: Do you feel stuck when you're trying to write that email newsletter, social media caption or any other piece of writing for your business? Does it feel difficult to connect with your audience through copywriting?

This is where today's guest comes in. I'd like you to meet Joy Capps. She's a copywriter, speaker, coach and author of her newly released book: Joyful Copy - How to Show Up in the Marketplace Ethically and Authentically. In today's podcast, we give you a sneak peek into what you can expect to find her book and show you that copywriting doesn't have to be such a scary process either. :)

After many decades working for corporate America, agencies and her own LLC with a "do whatever it takes" mentality, Joy unknowingly mastered the use of subtle-hype marketing. Learning to partner with God taught her how to use communication best practices aligned with the Ultimate How-To Guide (aka the Bible). These insights give birth to joyful copy that is rooted in Galatians 5:22-23 and Philippians 4:8.

In the episode, we dive into the steps she recommends you do before and after you write something for your business, how she started her journey as a copywriter, and what was the push that prompted her to write this book.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn How You Can Write Authentically For Your Business...

  • [04:36] Her journey - how she came to the realization that there was a better way to connect with people
  • [09:25] How her copywriting looked like before this epiphany moment
  • [13:30] What caused her to change direction
  • [16:20] How she came up with the idea of Joyful Copy
  • [20:25] Should we be using AI tools when we copywrite?
  • [23:42] Pro tip: what you should be doing before and after writing copy
  • [28:36] How hyper manipulation has been around since the beginning of time
  • [29:06] Significance of launching her book today - August 19th :)

Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Burnout to Brilliance, A Mother & Daughter Dialogue

About the Podcast

Burnout to Brilliance, A Mother & Daughter Dialogue
Moving Beyond Hustle Culture: Burnout to Brilliance integrates Biblical wisdom with sustainable productivity to transform how women build businesses
Welcome to Burnout to Brilliance, A Mother-Daughter Dialogue, (Formerly Known as Christian CEO Podcast) the inspiring podcast where the seasoned business and leadership coach Kelly Baader teams up with her daughter Sarah Baader, a dynamic leader and human psychology student.

This mother-daughter duo blends seasoned wisdom with fresh insights to empower Christ-centered female entrepreneurs.

Kelly brings her expertise in guiding entrepreneurs toward sustainable success without burnout. Sarah adds her unique perspective as a next-gen leader and psychology student navigating modern business challenges.

In each episode, they share honest conversations and practical, faith-based strategies to help you move from overwhelmed to empowered.

Join Kelly and Sarah as they explore overcoming burnout, embracing God's design for rest, and reigniting your passion.

Tune in to transform your entrepreneurial journey from burnout to brilliance. Let's embark on this empowering journey together!

For more actionable and result-driven tips, visit https://sheinherited.com/podcast

About your host

Profile picture for Kelly Baader

Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.