Episode 124

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Published on:

3rd May 2021

How to Write Copy That Converts with Geoff Kullman

#124: Are you struggling to figure out what to write on your sales page?

You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on how we can utilize different writing styles and knowledge of the customer journey to not just connect with potential clients, but close that sale in a genuine way!

Geoff Kullman isn't just another copywriter. He’s worked with some of the world’s most influential thought leaders including Dr. Daniel Amen, Joseph McClendon III, Scott Oldford, Mike Kim, Paul Martinelli, Dr. Amy Johnson, and many more. 

Before becoming a copywriter, he spent over a decade in the nonprofit and ministry. It was there that he developed a passion for studying human behavior and using story to build deep connections. Nowadays, you’ll find him helping his A-list clients connect deeply with their audiences and helping his wife raise their four overly-energetic boys – all while living in a rainforest and hosting his podcast, The Psychology of Copywriting.

So as you can see, he knows his stuff! In this episode, we delve into his journey  as a copywriter and entrepreneur, as he details why the aim of a copywriter isn't to manipulate people (and why it's a bad long-term strategy), but to show them how our solution fixes their problem.

This episode is jam-packed full of great ideas , so let's get to it! 

Learn How Geoff Wrote 6 Figure Sales Pages for A List Clients...

  • [01:49] Geoff explains how the goal of creating a more perfect world at age 8 was the inspiration behind his journey in becoming a copywriter
  • [05:40] The key components for what to write in a sales page
  • [09:49] Geoff shares the importance of adding in mini yes' in your copy so that prospective clients are more likely to hit that buy now button
  • [12:42] 3 types of words that we should use when writing copy that will connect our content with potential clients
  • [17:35] Why Geoff says it's so important to understand the customer journey and the awareness process
  • [20:29] #1 mistake that people make when writing their first copy

 

Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

 

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The Graceful Founder with Kelly
Calling meets cashflow — without the burnout
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Kelly Baader is a TEDx speaker, Amazon bestselling author, and ICF-certified coach who's spent nearly two decades helping Christ-centered entrepreneurs across three continents build profitable businesses without burning out.

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