Episode 40

full
Published on:

24th May 2018

Kevin Anderson | Storytelling For Business

#40: Key Lessons:

  • Why Storytelling for business is the best way to stand out in the marketplace.
  • 2 Common Mistakes for Entrepreneurs in general
  1. Comparing yourself to other people. Do it your own way. Find your own path.
  2. Forgetting that you NEED TO SELL.
  • 2 Common Mistakes in Writing stories
  1. Writing in a totally different way to how you talk. Write like you talk!
  2. Business stories need to have a clear business intent. Most don’t.

That is the founder of “Story Edge, Kevin Anderson, a Storytelling Coach, writer and Communications Consultant for corporations.

He’s on a mission to help people unlock their inner storyteller. Not because stories are lovely or because stories are fun - but because stories are the most powerful way to make your messages memorable. Stories help you connect, engage and, if you want - to sell. Stories Stick.

Also I’d like you to know, we recorded this episode quite a while back, and I thought we have lost the files in my last Dropbox nightmare when we changed computers, so I am so delighted to find out we got the files all back.   Don’t you just love technology sometimes.  This is one of those conversational episodes you can relax yet receive many value bombs.

Now, let’s chat with Kevin!

Important Links & Mentions in this episode:

Kevin’s Website: http://thestoryedge.co.uk

Subscribe + Review on iTunes: https://kellybaader.com/review

Subscribe + Listen on Spotify  https://kellybaader.com/Spotify

Thank You for Tuning In!

I hope you enjoyed the conversation as much as I did. As you have probably figured out that in order to succeed in your business, you need to be able to engage with your tribe, your audience.

Did you know you can listen to our show on iTunes, Spotify, iHeartRadio, Tunein, GooglePlay, Android, and Stitcher. That means, if you have Alexa from Amazon at home, you can also give the commend to play our show, pretty cool, right? Please do Subscribe + Review at https://kellybaader.com/review. It helps more people can find the show, my team and I would really appreciate it!

Remember, YOU Matter! See you in the next episode.

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About the Podcast

Burnout to Brilliance, A Mother & Daughter Dialogue
Moving Beyond Hustle Culture: Burnout to Brilliance integrates Biblical wisdom with sustainable productivity to transform how women build businesses
Welcome to Burnout to Brilliance, A Mother-Daughter Dialogue, (Formerly Known as Christian CEO Podcast) the inspiring podcast where the seasoned business and leadership coach Kelly Baader teams up with her daughter Sarah Baader, a dynamic leader and human psychology student.

This mother-daughter duo blends seasoned wisdom with fresh insights to empower Christ-centered female entrepreneurs.

Kelly brings her expertise in guiding entrepreneurs toward sustainable success without burnout. Sarah adds her unique perspective as a next-gen leader and psychology student navigating modern business challenges.

In each episode, they share honest conversations and practical, faith-based strategies to help you move from overwhelmed to empowered.

Join Kelly and Sarah as they explore overcoming burnout, embracing God's design for rest, and reigniting your passion.

Tune in to transform your entrepreneurial journey from burnout to brilliance. Let's embark on this empowering journey together!

For more actionable and result-driven tips, visit https://sheinherited.com/podcast

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.