Episode 205

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Published on:

13th Feb 2024

Long Form vs Short Form Video Content: For Coaches and Consultants

#205 8.25 seconds. Does this number sound familiar? That's the average attention span most viewers have before deciding whether or not to keep watching something or move on to the next... So how can we keep it in today's world of almost endless content?

In today's podcast episode, we dive into the world of social media content, focusing on the strategies of long form and short form content. Our guest today shares her personal journey of going viral on Tiktok and how that changed her business. Not only does this conversation look at the importance of creating intentional, binge-worthy content, but also how to get started with creating and delivering great social media content to build your audience.

Today's guest, Keenya Kelly is the CEO of If You Brand It, a Vertical Video Marketing & Consulting agency in San Diego, CA where she strategically helps business owners develop video & funnel marketing strategies. 

In just 3 years through vertical video marketing, Keenya has grown an audience of over 500,000, generated over $1 million dollars in her business and has helped thousands of business owners scale and market their businesses online.

Listen to Find Out What You Should Consider When Creating Content For Social Media...

  • Keenya's journey of achieving viral success on TikTok in 6 months
  • Her content creation strategy that lead to her exponential growth on social media
  • Short vs Long form content - which is more effective for your business?
  • What essentials you need to start creating content - you may be surprised!
  • Importance of intentional posting and how that helps your business grow
  • What to do as your social media following grows to get higher sales and conversions......
  • Too good to be true? Faceless social media accounts - who does this work for?

Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

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About the Podcast

Burnout to Brilliance, A Mother & Daughter Dialogue
Moving Beyond Hustle Culture: Burnout to Brilliance integrates Biblical wisdom with sustainable productivity to transform how women build businesses
Welcome to Burnout to Brilliance, A Mother-Daughter Dialogue, (Formerly Known as Christian CEO Podcast) the inspiring podcast where the seasoned business and leadership coach Kelly Baader teams up with her daughter Sarah Baader, a dynamic leader and human psychology student.

This mother-daughter duo blends seasoned wisdom with fresh insights to empower Christ-centered female entrepreneurs.

Kelly brings her expertise in guiding entrepreneurs toward sustainable success without burnout. Sarah adds her unique perspective as a next-gen leader and psychology student navigating modern business challenges.

In each episode, they share honest conversations and practical, faith-based strategies to help you move from overwhelmed to empowered.

Join Kelly and Sarah as they explore overcoming burnout, embracing God's design for rest, and reigniting your passion.

Tune in to transform your entrepreneurial journey from burnout to brilliance. Let's embark on this empowering journey together!

For more actionable and result-driven tips, visit https://sheinherited.com/podcast

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.