Episode 68

full
Published on:

17th Dec 2019

Understanding the LinkedIn Customer Journey Process with AJ Wilcox

#68: Today, I am interviewing AJ Wilcox about his expertise as a foremost authority utilizing different ad formats in LinkedIn and how to get started with the LinkedIn customer journey. Podcast show notes available here: https://kellybaader.com/068

Key Lessons From This Episode: 

  • Why Linkedin  ads have a better return on investment than Facebook or Google ads
  • Three types of retargeting that LinkedIn ads can do - including one that is unique to LinkedIn
  • An overview of the LinkedIn customer journey and how to start serving your audience
  • Five types of ads that LinkedIn supports and how the fifth type is unique
  • Why your conversion rate depends on the friction of your offer



About AJ: 

Founded in 2014, AJ Wilcox's website B2Linked.com is a LinkedIn ad-specific agency and an official partner of LinkedIn.  He's the go-to guy to learn how to best utilize LinkedIn ads to serve your potential customers and get a higher return on investment.  His team has managed over 300+ LinkedIn accounts, including 4 from the top 10 list, spending over $110M+ on LinkedIn ads.  Impressive, right? In his free time, his 4 children keep him on his toes while he also trains for triathlons and goes go-karting.  


Important Links & Mentions in this episode:

 

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Christian CEO Podcast with Kelly Baader

About the Podcast

Christian CEO Podcast with Kelly Baader
Empower Emerging Christian Entrepreneurs Into CEOs of Profitable and Impactful Businesses.
" Kelly is the 'professional leader' personified. Her commitment to her clients as well as her focus on getting them the results they strive for is unwavering. Simply put, she was born to coach and lead!"
-Chris Ducker - Founder, Youpreneur.com-

Her Christian CEO Podcast provides today’s most inspiring, actionable, and successful biblical marketing strategies and Life Application by Kelly Baader and her fellow experts. Tune in weekly, so you can be inspired and empowered to earn more, serve more, and give more!

The show includes interviews with well-known experts like Pat Flynn, Chris Ducker, Dan Miller, John Lee Dumas, Nir Eyal, and many more.

For more actionable and result-driven marketing tips, visit https://powerofoneframework.com/masterclass Remember: You Matter!

About your host

Profile picture for Kelly Baader

Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.