Episode 68

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Published on:

17th Dec 2019

Understanding the LinkedIn Customer Journey Process with AJ Wilcox

#68: Today, I am interviewing AJ Wilcox about his expertise as a foremost authority utilizing different ad formats in LinkedIn and how to get started with the LinkedIn customer journey. Podcast show notes available here: https://kellybaader.com/068

Key Lessons From This Episode: 

  • Why Linkedin  ads have a better return on investment than Facebook or Google ads
  • Three types of retargeting that LinkedIn ads can do - including one that is unique to LinkedIn
  • An overview of the LinkedIn customer journey and how to start serving your audience
  • Five types of ads that LinkedIn supports and how the fifth type is unique
  • Why your conversion rate depends on the friction of your offer



About AJ: 

Founded in 2014, AJ Wilcox's website B2Linked.com is a LinkedIn ad-specific agency and an official partner of LinkedIn.  He's the go-to guy to learn how to best utilize LinkedIn ads to serve your potential customers and get a higher return on investment.  His team has managed over 300+ LinkedIn accounts, including 4 from the top 10 list, spending over $110M+ on LinkedIn ads.  Impressive, right? In his free time, his 4 children keep him on his toes while he also trains for triathlons and goes go-karting.  


Important Links & Mentions in this episode:

 

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The Graceful Founder with Kelly
Calling meets cashflow — without the burnout
229+ episodes helping aspiring Christ-centered founders build profitable businesses with grace, not grind.
(Formerly Known as Christian CEO Podcast with Kelly Baader)

Every week, I share the behind-the-scenes of building a sustainable and profitable business as a Christ-centered founder — plus conversations with hand-picked experts who align with our grace-over-grind approach.

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Kelly Baader

Kelly Baader is a TEDx speaker, Amazon bestselling author, and ICF-certified coach who's spent nearly two decades helping Christ-centered entrepreneurs across three continents build profitable businesses without burning out.

After building her own "successful" business that nearly cost her everything that mattered, God met her in her kitchen on her 50th birthday with a clear mandate: gather His Esthers and Josephs and equip them to take their places in the marketplace.

Since 2008, Kelly has coached founders from zero revenue to corporate contracts, helped entrepreneurs scale to teams of 8+, and watched clients hit 50% closing rates on their first launches. Her approach centers on one revolutionary truth: Grace is the fastest accelerator.
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No hustle culture. No "rise and grind." Just real talk about building a business that honors your faith, your family, and your sanity.
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