Episode 130

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Published on:

21st Jun 2021

Empathy Marketing Strategy - The Best Way to Connect With Your Audience

#130: Are you struggling to convert leads on your website or attract the right clients in the first place?

It seems simple enough, write on your website what problem you solve and how you solve it. Make it look nice and elegant and the customers should be flowing in, right? However as our guest today explains in this episode, we often forget that we also need to reframe it from the customer's point of view. How would they describe their problem, ergo, what are they searching for on the internet when trying to solve their problem? 

Robby Fowler is a branding and marketing strategist who specializes in helping personal brands create profitable websites from the ground up. With a background in design and communication, he started his own personal brand in 2001. Robby’s work stretches across a range of clients and customers. From large corporate client work, to non-profits…from SMBs to entrepreneurs and personal-brands—he’s plied his skills and honed his craft. Nowadays you’ll find him helping personal brands clear the fog of marketing, branding, and business strategy shrouding profitable websites. His knack for clarity and simplification helps ideas stick and brings transformation—both for leaders and their businesses. He regularly shares his insights on his podcast, Brand ED.

So as you can see, he knows his stuff! In this episode, we delve into his background of music and working in the ministry, to working with startups in the early 2000s and building his own personal brand when such terms didn't even exist yet.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn How You Can Have a Profitable Website...

  • [03:01] Robby details his journey and how his background gave him all the tools he needs to successfully run his company
  • [6:11] Why you shouldn't feel pressured that you don't have that "perfect" background when starting a business
  • [12:12] Life-giving brand - what is it? 
  • [18:11] Why websites from personal brands don't or often have trouble turning a profit
  • [27:38] 7Ps that will help you set up the perfect framework to write your website around
  • [34:59] Should you list your price on your website? 


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

 

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About the Podcast

Christian CEO Podcast with Kelly Baader
Empower Emerging Christian Entrepreneurs Into CEOs of Profitable and Impactful Businesses.
" Kelly is the 'professional leader' personified. Her commitment to her clients as well as her focus on getting them the results they strive for is unwavering. Simply put, she was born to coach and lead!"
-Chris Ducker - Founder, Youpreneur.com-

Her Christian CEO Podcast provides today’s most inspiring, actionable, and successful biblical marketing strategies and Life Application by Kelly Baader and her fellow experts. Tune in weekly, so you can be inspired and empowered to earn more, serve more, and give more!

The show includes interviews with well-known experts like Pat Flynn, Chris Ducker, Dan Miller, John Lee Dumas, Nir Eyal, and many more.

For more actionable and result-driven marketing tips, visit https://powerofoneframework.com/masterclass Remember: You Matter!

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.