Episode 130

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Published on:

21st Jun 2021

Empathy Marketing Strategy - The Best Way to Connect With Your Audience

#130: Are you struggling to convert leads on your website or attract the right clients in the first place?

It seems simple enough, write on your website what problem you solve and how you solve it. Make it look nice and elegant and the customers should be flowing in, right? However as our guest today explains in this episode, we often forget that we also need to reframe it from the customer's point of view. How would they describe their problem, ergo, what are they searching for on the internet when trying to solve their problem? 

Robby Fowler is a branding and marketing strategist who specializes in helping personal brands create profitable websites from the ground up. With a background in design and communication, he started his own personal brand in 2001. Robby’s work stretches across a range of clients and customers. From large corporate client work, to non-profits…from SMBs to entrepreneurs and personal-brands—he’s plied his skills and honed his craft. Nowadays you’ll find him helping personal brands clear the fog of marketing, branding, and business strategy shrouding profitable websites. His knack for clarity and simplification helps ideas stick and brings transformation—both for leaders and their businesses. He regularly shares his insights on his podcast, Brand ED.

So as you can see, he knows his stuff! In this episode, we delve into his background of music and working in the ministry, to working with startups in the early 2000s and building his own personal brand when such terms didn't even exist yet.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn How You Can Have a Profitable Website...

  • [03:01] Robby details his journey and how his background gave him all the tools he needs to successfully run his company
  • [6:11] Why you shouldn't feel pressured that you don't have that "perfect" background when starting a business
  • [12:12] Life-giving brand - what is it? 
  • [18:11] Why websites from personal brands don't or often have trouble turning a profit
  • [27:38] 7Ps that will help you set up the perfect framework to write your website around
  • [34:59] Should you list your price on your website? 


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

 

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About the Podcast

The Graceful Founder with Kelly
Calling meets cashflow — without the burnout
229+ episodes helping aspiring Christ-centered founders build profitable businesses with grace, not grind.
(Formerly Known as Christian CEO Podcast with Kelly Baader)

Every week, I share the behind-the-scenes of building a sustainable and profitable business as a Christ-centered founder — plus conversations with hand-picked experts who align with our grace-over-grind approach.

No hustle culture. No "rise and grind." No guilt trips about not doing enough.

Just real talk about building a business that honors your faith, your family, and your sanity.

Whether you're still dreaming about your business or already building it, you'll find actionable strategies wrapped in grace — the kind of advice I wish I had before I burned out building my "successful" business.

About your host

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Kelly Baader

Kelly Baader is a TEDx speaker, Amazon bestselling author, and ICF-certified coach who's spent nearly two decades helping Christ-centered entrepreneurs across three continents build profitable businesses without burning out.

After building her own "successful" business that nearly cost her everything that mattered, God met her in her kitchen on her 50th birthday with a clear mandate: gather His Esthers and Josephs and equip them to take their places in the marketplace.

Since 2008, Kelly has coached founders from zero revenue to corporate contracts, helped entrepreneurs scale to teams of 8+, and watched clients hit 50% closing rates on their first launches. Her approach centers on one revolutionary truth: Grace is the fastest accelerator.
You'll get a no-holds-barred look at how Kelly builds her business—plus candid conversations with hand-picked experts and unexpected entrepreneurs who've cracked the code on sustainable success without sacrificing what matters most.

No hustle culture. No "rise and grind." Just real talk about building a business that honors your faith, your family, and your sanity.
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