Episode 131

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Published on:

28th Jun 2021

Do Not Fake It Until You Make It - Building an Authentic Personal Brand

#131: How would you define your role in your clients' customer journey?

According to our guest today, regardless of the industry you are in, you are their guide. Not only should you be helping them solve their problem, but there are 2 things you also need to be doing to solve their problem at the root. Additionally, we discuss why there isn't a one size fits all formula for building a personal brand and why you shouldn't fake it until you make it.

Alex Yu has been a licensed real estate broker in coastal Orange County, CA for over a decade and serves successful families. His academics include graduating from Chapman University in Real Estate and Finance. He previously supported JPMorgan Chase in a real estate advisory role and was Ambassador to former California Senate Minority Leader, Bob Huff. He runs a successful team and coaches other agents in brand building strategies for influence.

So as you can see, he knows his stuff! In this episode, we delve into his journey of building up his real estate brokerage and how R&D in the real estate industry has a different meaning than you what know - it's not research and development.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn Why You Should Stay Authentic to Yourself and Build Your Brand Around That...

  • [03:50] Alex details his journey from college to real estate and how volunteering gave him another perspective
  • [07:57] What prompted him to start working/investing with/in the community
  • [11:02] Why you should not fake it until you make it
  • [13:33] Alex explains why you should create a brand and not use a cookie-cutter formula
  • [16:57] How Alex keeps himself humble and centered
  • [19:39] What R&D means in real estate
  • [23:43] Type of questions you should be asking your customers
  • [25:55] 2 things that every entrepreneur needs to be doing


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

 

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About the Podcast

The Graceful Founder with Kelly
Calling meets cashflow — without the burnout
229+ episodes helping aspiring Christ-centered founders build profitable businesses with grace, not grind.
(Formerly Known as Christian CEO Podcast with Kelly Baader)

Every week, I share the behind-the-scenes of building a sustainable and profitable business as a Christ-centered founder — plus conversations with hand-picked experts who align with our grace-over-grind approach.

No hustle culture. No "rise and grind." No guilt trips about not doing enough.

Just real talk about building a business that honors your faith, your family, and your sanity.

Whether you're still dreaming about your business or already building it, you'll find actionable strategies wrapped in grace — the kind of advice I wish I had before I burned out building my "successful" business.

About your host

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Kelly Baader

Kelly Baader is a TEDx speaker, Amazon bestselling author, and ICF-certified coach who's spent nearly two decades helping Christ-centered entrepreneurs across three continents build profitable businesses without burning out.

After building her own "successful" business that nearly cost her everything that mattered, God met her in her kitchen on her 50th birthday with a clear mandate: gather His Esthers and Josephs and equip them to take their places in the marketplace.

Since 2008, Kelly has coached founders from zero revenue to corporate contracts, helped entrepreneurs scale to teams of 8+, and watched clients hit 50% closing rates on their first launches. Her approach centers on one revolutionary truth: Grace is the fastest accelerator.
You'll get a no-holds-barred look at how Kelly builds her business—plus candid conversations with hand-picked experts and unexpected entrepreneurs who've cracked the code on sustainable success without sacrificing what matters most.

No hustle culture. No "rise and grind." Just real talk about building a business that honors your faith, your family, and your sanity.
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