Episode 131

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Published on:

28th Jun 2021

Do Not Fake It Until You Make It - Building an Authentic Personal Brand

#131: How would you define your role in your clients' customer journey?

According to our guest today, regardless of the industry you are in, you are their guide. Not only should you be helping them solve their problem, but there are 2 things you also need to be doing to solve their problem at the root. Additionally, we discuss why there isn't a one size fits all formula for building a personal brand and why you shouldn't fake it until you make it.

Alex Yu has been a licensed real estate broker in coastal Orange County, CA for over a decade and serves successful families. His academics include graduating from Chapman University in Real Estate and Finance. He previously supported JPMorgan Chase in a real estate advisory role and was Ambassador to former California Senate Minority Leader, Bob Huff. He runs a successful team and coaches other agents in brand building strategies for influence.

So as you can see, he knows his stuff! In this episode, we delve into his journey of building up his real estate brokerage and how R&D in the real estate industry has a different meaning than you what know - it's not research and development.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn Why You Should Stay Authentic to Yourself and Build Your Brand Around That...

  • [03:50] Alex details his journey from college to real estate and how volunteering gave him another perspective
  • [07:57] What prompted him to start working/investing with/in the community
  • [11:02] Why you should not fake it until you make it
  • [13:33] Alex explains why you should create a brand and not use a cookie-cutter formula
  • [16:57] How Alex keeps himself humble and centered
  • [19:39] What R&D means in real estate
  • [23:43] Type of questions you should be asking your customers
  • [25:55] 2 things that every entrepreneur needs to be doing


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

 

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About the Podcast

Burnout to Brilliance, A Mother & Daughter Dialogue
Moving Beyond Hustle Culture: Burnout to Brilliance integrates Biblical wisdom with sustainable productivity to transform how women build businesses
Welcome to Burnout to Brilliance, A Mother-Daughter Dialogue, (Formerly Known as Christian CEO Podcast) the inspiring podcast where the seasoned business and leadership coach Kelly Baader teams up with her daughter Sarah Baader, a dynamic leader and human psychology student.

This mother-daughter duo blends seasoned wisdom with fresh insights to empower Christ-centered female entrepreneurs.

Kelly brings her expertise in guiding entrepreneurs toward sustainable success without burnout. Sarah adds her unique perspective as a next-gen leader and psychology student navigating modern business challenges.

In each episode, they share honest conversations and practical, faith-based strategies to help you move from overwhelmed to empowered.

Join Kelly and Sarah as they explore overcoming burnout, embracing God's design for rest, and reigniting your passion.

Tune in to transform your entrepreneurial journey from burnout to brilliance. Let's embark on this empowering journey together!

For more actionable and result-driven tips, visit https://sheinherited.com/podcast

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.