Episode 153

Published on:

20th Dec 2021

How to Prepare to Market Your Book: Marketing Strategies for Authors

#153: Are you interested in writing a book and/or have written one and are trying to figure out how you will market and sell it?

With all the free guides out there about how to self-publish a book, it seems like it's easier and easier to write books and sell them. But, what we often forget is that even before we write a book, we need to think about our audience and who we want to target with this book.

Today's guest, Lindsey Hartz is the owner, lead marketing consultant and book launch strategist at the Hartz Agency, a boutique marketing firm for authors dedicated to creating strategic marketing campaigns that help words transform lives. 

Her background in corporate and digital marketing and project management, her graduate degrees in business and project management, and her marketing campaign and book launch work with hundreds of bestselling authors, speakers, consultants, and publishers provide the backbone for the skills and experience she brings to the table.

This episode covers the common obstacles that people make when they think about how they're going to market their book and the 3 components that we need to have in place before we can even start to promote our books. Marketing isn't just about the data, but also the mindset.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn How to Prepare Yourself Before Marketing Your Book ...

  • [03:16] How Lindsey started her journey at university before entering the corporate world and then the path to entrepreneurship
  • [07:36] 3 common obstacles that people make when marketing their books
  • [12:56] 4 key components that we need to have in place before we start to promote our books
  • [18:13] Why everyone should write a book proposal before writing a book (even if you are a self-published author)
  • [24:23] The purpose of business cards
  • [30:17] How to make marketing really easy (this may change your perspective on it!)
  • [34:01] Her journey to God and her real life example of how people sowed seeds in her life
  • [36:46] Where to connect with Lindsey :)

Important Links & Mentions in this episode:


Remember, YOU Matter! See you in the next episode. 

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About the Podcast

Christian CEO Podcast with Kelly Baader
Empower Emerging Christian Entrepreneurs Into CEOs of Profitable and Impactful Businesses.
" Kelly is the 'professional leader' personified. Her commitment to her clients as well as her focus on getting them the results they strive for is unwavering. Simply put, she was born to coach and lead!"
-Chris Ducker - Founder, Youpreneur.com-

Her Christian CEO Podcast provides today’s most inspiring, actionable, and successful biblical marketing strategies and Life Application by Kelly Baader and her fellow experts. Tune in weekly, so you can be inspired and empowered to earn more, serve more, and give more!

The show includes interviews with well-known experts like Pat Flynn, Chris Ducker, Dan Miller, John Lee Dumas, Nir Eyal, and many more.

For more actionable and result-driven marketing tips, visit https://powerofoneframework.com/masterclass Remember: You Matter!

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.