Episode 154

Published on:

3rd Jan 2022

Difference Between Copyright and Trademark

#154: Are you interested in copyrighting or trademarking your brand/program, but aren't sure where to start or what the difference is?

As entrepreneurs, sometimes we get so caught up in building the business or working on marketing our program, that we forget about copyrighting or trademarks. Many of us, myself included, may have only thought about it as an afterthought and told myself that I'll look into it later when I have more time.

That's why today's guest, Steven Thrasher is going to explain to us about the world of IP - intellectual property and teach us to distinguish between the different categories of copyrighting and trademarks, and what we should consider before filling out that application form.

He’s the intellectual property (IP) attorney/consultant who’s on a mission to secure IP for coaches, consultants, and online businesses, while protecting us from life-draining lawsuits. Steven does this by identifying, tracking, and registering trademarks and copyrights, and by preparing IP Ledgers. He does all this while investigating paleo-ruins in the Middle East, mountain climbing on remote continents, and creating businesses of his own.  ;)

This episode covers common mistakes that people make when wanting to apply for a trademark or copyright and why it's important to do it before you find someone selling your program as their own on the internet.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn About the World of Intellectual Property...

  • [03:35] How Steven started his journey into law - and actually comes from a technical background
  • [06:01] What prompted him to go to law school and make that jump
  • [8:35] What is the difference between IP, trademark and copyright?
  • [12:19] What kind of assets should I as an entrepreneur consider to copyright or trademark?
  • [19:26] What does it mean to trademark something? What value does it bring to you?
  • [20:27] When is the best time to trademark? When should I start thinking about it?
  • [23:47] Copyrighting - Why you should register as soon as possible
  • [25:24] Major steps to start the process of getting your brand/logo/program copyrighted/trademarked

Important Links & Mentions in this episode:


Remember, YOU Matter! See you in the next episode. 

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About the Podcast

Christian CEO Podcast with Kelly Baader
Empower Emerging Christian Entrepreneurs Into CEOs of Profitable and Impactful Businesses.
" Kelly is the 'professional leader' personified. Her commitment to her clients as well as her focus on getting them the results they strive for is unwavering. Simply put, she was born to coach and lead!"
-Chris Ducker - Founder, Youpreneur.com-

Her Christian CEO Podcast provides today’s most inspiring, actionable, and successful biblical marketing strategies and Life Application by Kelly Baader and her fellow experts. Tune in weekly, so you can be inspired and empowered to earn more, serve more, and give more!

The show includes interviews with well-known experts like Pat Flynn, Chris Ducker, Dan Miller, John Lee Dumas, Nir Eyal, and many more.

For more actionable and result-driven marketing tips, visit https://powerofoneframework.com/masterclass Remember: You Matter!

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.