Episode 154

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Published on:

3rd Jan 2022

Difference Between Copyright and Trademark

#154: Are you interested in copyrighting or trademarking your brand/program, but aren't sure where to start or what the difference is?


As entrepreneurs, sometimes we get so caught up in building the business or working on marketing our program, that we forget about copyrighting or trademarks. Many of us, myself included, may have only thought about it as an afterthought and told myself that I'll look into it later when I have more time.

That's why today's guest, Steven Thrasher is going to explain to us about the world of IP - intellectual property and teach us to distinguish between the different categories of copyrighting and trademarks, and what we should consider before filling out that application form.

He’s the intellectual property (IP) attorney/consultant who’s on a mission to secure IP for coaches, consultants, and online businesses, while protecting us from life-draining lawsuits. Steven does this by identifying, tracking, and registering trademarks and copyrights, and by preparing IP Ledgers. He does all this while investigating paleo-ruins in the Middle East, mountain climbing on remote continents, and creating businesses of his own.  ;)

This episode covers common mistakes that people make when wanting to apply for a trademark or copyright and why it's important to do it before you find someone selling your program as their own on the internet.

This episode is jam-packed full of great ideas, so let's get to it! 

Learn About the World of Intellectual Property...

  • [03:35] How Steven started his journey into law - and actually comes from a technical background
  • [06:01] What prompted him to go to law school and make that jump
  • [8:35] What is the difference between IP, trademark and copyright?
  • [12:19] What kind of assets should I as an entrepreneur consider to copyright or trademark?
  • [19:26] What does it mean to trademark something? What value does it bring to you?
  • [20:27] When is the best time to trademark? When should I start thinking about it?
  • [23:47] Copyrighting - Why you should register as soon as possible
  • [25:24] Major steps to start the process of getting your brand/logo/program copyrighted/trademarked


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

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About the Podcast

The Graceful Founder with Kelly
Calling meets cashflow — without the burnout
229+ episodes helping aspiring Christ-centered founders build profitable businesses with grace, not grind.
(Formerly Known as Christian CEO Podcast with Kelly Baader)

Every week, I share the behind-the-scenes of building a sustainable and profitable business as a Christ-centered founder — plus conversations with hand-picked experts who align with our grace-over-grind approach.

No hustle culture. No "rise and grind." No guilt trips about not doing enough.

Just real talk about building a business that honors your faith, your family, and your sanity.

Whether you're still dreaming about your business or already building it, you'll find actionable strategies wrapped in grace — the kind of advice I wish I had before I burned out building my "successful" business.

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Kelly Baader

Kelly Baader is a TEDx speaker, Amazon bestselling author, and ICF-certified coach who's spent nearly two decades helping Christ-centered entrepreneurs across three continents build profitable businesses without burning out.

After building her own "successful" business that nearly cost her everything that mattered, God met her in her kitchen on her 50th birthday with a clear mandate: gather His Esthers and Josephs and equip them to take their places in the marketplace.

Since 2008, Kelly has coached founders from zero revenue to corporate contracts, helped entrepreneurs scale to teams of 8+, and watched clients hit 50% closing rates on their first launches. Her approach centers on one revolutionary truth: Grace is the fastest accelerator.
You'll get a no-holds-barred look at how Kelly builds her business—plus candid conversations with hand-picked experts and unexpected entrepreneurs who've cracked the code on sustainable success without sacrificing what matters most.

No hustle culture. No "rise and grind." Just real talk about building a business that honors your faith, your family, and your sanity.
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