Episode 197

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Published on:

25th Jul 2023

Marketing Strategies For Self Published Authors

#197: Are you a self-published author or about to become one?

If so, you will love to this episode. Recently, I've been getting quite a bit questions about marketing and publishing books as I had published a book a while back in 2012 (A Little Girl Called Grace). It's about my own personal journey and my walk with the Lord and so I felt led to bring this snippet of an interview I did a while back with my good friend Lindsey.

In this condensed version, you will learn about the three components that you need to promote your book and when you should be working on these separate components. Let me give you a hint, the answer may surprise you. Also, if you enjoy this shorter version, I really suggest you to check out the full interview in the link below.

Today's guest, Lindsey Hartz is the owner, lead marketing consultant and book launch strategist at the Hartz Agency, a boutique marketing firm for authors dedicated to creating strategic marketing campaigns that help words transform lives.

Her background in corporate and digital marketing and project management, her graduate degrees in business and project management, and her marketing campaign and book launch work with hundreds of bestselling authors, speakers, consultants, and publishers provide the backbone for the skills and experience she brings to the table.

Listen to These Tips...

  • [04:35] - Component #1: Preparation
  • [06:58] - Component #2: Partners
  • [08:03] - Component #3: Promotion
  • [10:05] - Bonus Question: Ideal way to incorporate these components into a timeline

Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode. 

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About the Podcast

Burnout to Brilliance, A Mother & Daughter Dialogue
Moving Beyond Hustle Culture: Burnout to Brilliance integrates Biblical wisdom with sustainable productivity to transform how women build businesses
Welcome to Burnout to Brilliance, A Mother-Daughter Dialogue, (Formerly Known as Christian CEO Podcast) the inspiring podcast where the seasoned business and leadership coach Kelly Baader teams up with her daughter Sarah Baader, a dynamic leader and human psychology student.

This mother-daughter duo blends seasoned wisdom with fresh insights to empower Christ-centered female entrepreneurs.

Kelly brings her expertise in guiding entrepreneurs toward sustainable success without burnout. Sarah adds her unique perspective as a next-gen leader and psychology student navigating modern business challenges.

In each episode, they share honest conversations and practical, faith-based strategies to help you move from overwhelmed to empowered.

Join Kelly and Sarah as they explore overcoming burnout, embracing God's design for rest, and reigniting your passion.

Tune in to transform your entrepreneurial journey from burnout to brilliance. Let's embark on this empowering journey together!

For more actionable and result-driven tips, visit https://sheinherited.com/podcast

About your host

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Kelly Baader

Kelly Baader is born again Christian, she is a child-sexual-abuse survivor turned highest-paid female executive in her former corporate career, then existed out her 1st marriage with deep scars, God saved and redeemed her in 1996.

Since 2004, Kelly started to transfer her offline Sales & Marketing expertise to Digital Marketing field. She also invested in personal leadership growth and received certification from ICF and John C Maxwell Team. She excelled at Sales & Marketing and Leadership training for organizations, also for high achievers who would like to build their personal brand based businesses.

Obeying God's call to publish her personal story to the book - A Little Girl Called Grace, later became Amazon Bestseller in 2012.

Today, Kelly is a Marketing and Business Mentor to Christian Entrepreneurs who are serious to create a profitable and impactful business through her Christain CEO University™, Power Of One Framework™, high-end mastermind groups and VIP consulting service; she is also the host of Christian CEO Podcast, the Premier Business Podcast for Christian Entrepreneurs.